Cadbury has extended another of its brands into the chocolate bags category, with the launch of Cadbury Fudge Minis.
Available now, the new variant offers consumers the Cadbury Fudge brand in bitesize pieces. This launch aims to drive incremental sales for the family sharing occasion, particularly among young families.
Melissa Stuart, brand manager for Cadbury Bitesize, said: “Research has shown us that family time is precious to mums and they are looking for ways to get the family together.
“The Cadbury Fudge brand is loved by families and now mums can share this bar in a delicious new format when the family comes together, whether on a day trip or having a night in.
“The chocolate bags category is contributing to 39% of the total chocolate growth and Mondelez International is driving category growth through innovation so we hope by introducing another well-loved brand into this category, retailers will be able to drive sales further.”
Cadbury Fudge Minis will be available in 120g bags priced at £1.99 (RRP).