Burton’s Biscuit Company is introducing new contemporary pack formats for Cadbury Fingers, in a bid to broaden the consumption occasions for the brand.

The biscuit range will be joined by two new packs in March: a 52g ‘little treat pack’ of 10 Cadbury Milk Fingers (RRP £0.89) aimed at smaller 1-2 person households looking for a permissible sweet treat; and a larger 228g pack aimed at family sharing occasions for larger households (RRP £2.49).

The packs will have a new design with messaging and style to indicate the end consumption occasion, and a front of pack flash highlighting that the biscuit is ‘Covered in Cadbury Dairy Milk’ Chocolate.

“With the addition of these new packs to the Cadbury Fingers range, Burton’s Biscuits is recognising the changing needs of consumers and, in turn, helping retailers drive incremental profits,” says David Costello, head of category and shopper management at Burton’s Biscuit Company.

“The family sharing pack will enable retailers to cater to larger households, while the 52g pack is perfect for shoppers looking for a smaller portion to be enjoyed as a treat.”

The Cadbury Fingers brand will be supported by a £2m marketing campaign in 2016, leveraging Cadbury’s ‘Free the Joy’ message.

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