Cadbury is introducing Cadbury Wini Eggs – Cadbury Mini Eggs in a promotional limited edition pack - which will offer customers the chance to jet off to Rio for a family trip while helping raise funds for the Supercharge ParalympicsGB campaign.

The new Wini Eggs packs will offer a chance to instantly win a family holiday to Rio De Janeiro simply by finding a Golden Egg in 90g promotional packs. By purchasing Wini Eggs, consumers will also be supporting the Supercharge ParalympicsGB campaign with 2p from every pack being donated to the British Paralympic Association.

The limited edition packs will be supported by in-store activation, as well as digital and PR, to help drive penetration in the Bitesize category during summer months.

Declan Duggan, brand manager for Cadbury Bitesize, said: “In this Paralympic year we are delighted to be partnering with the British Paralympic Association and giving our support to ParalympicsGB on their journey to Rio and beyond while giving consumers something they constantly call for – a chance to eat their much-loved Cadbury Mini Eggs outside of its traditional season. Due to the product’s popularity in the Easter season, we believe that the launch of Wini Eggs will provide retailers with a great opportunity to drive incremental chocolate bag sales during the summer of sport with an attractive £1 offer.”

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