Coca-Cola European Partners (CCEP) has launched a new Appletiser 250ml can format to help retailers tap into the growth of adult instant consumption soft drinks, and consumer preference for premium products.

Appletiser, a lightly sparkling 100% apple juice, will be available in a 250ml can from early March, replacing the 330ml can format. Joining the original variant in this new format will be the Apple and Pomegranate flavour, launching in a can for the first time.

The product will be available in a 69p price-marked pack (PMP), helping retailers maximise sales as research shows that almost half (43%) of shoppers claim that they’d be more likely to try a new line if it was sold in a PMP. The new format will also be available in six can multi-packs to help retailers to tap into future consumption occasions.

A social, digital and online media campaign and sampling will support the launch of the new pack format, while retailers will receive point of sale materials to highlight the innovation.

Simon Harrison, operational marketing director GB at Coca-Cola European Partners, said: “This latest innovation will appeal to adults looking for a more sophisticated on-the-go choice whilst offering consumers one of their five a day. We’re confident that the new format will help retailers increase their sales of adult soft drinks.”

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