Dairy Crest has launched tailored butter and spread packs created specifically for the convenience sector.
The new packs will span Dairy Crest’s Utterly Butterly and Country Life ranges and have been created to help retailers carefully manage their overall outlay and stock levels. The new packs also carry a price mark which is intended to enable convenience retailers to more effectively compete against everyday low pricing and deep cut promotional strategies employed by supermarkets.
The new Utterly Butterly 250g £1.00 PMPs case of eight has been launched to target shoppers on the top-up mission. Dairy Crest will also be re-launching Utterly Butterly 500g PMP with an improved price point of £1.89 - down from £1.99 - in the eight pack case.
This new eight pack case will also be introduced to the Country Life portfolio with Country Life 250g £1.75 PMP and 500g un-priced packs.
Neil Stewart, marketing manager of Spreads at Dairy Crest, said: “We’re really excited to be launching a new range of convenience specific PMPs of our well known butter and spreads brands. The new PMPs have been created to allow the convenience retailer to meet the trend towards shoppers using more channels than ever in their grocery shopping repertoire.
Our PMPs not only provide a competitive price point, but the smaller case sizes will mean a lower outlay for the retailer, making them more accessible for smaller stores.”
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