Ginsters is launching a six-sheet poster campaign across the UK from May 8 which will run for four weeks.

The campaign, which includes a range of static and digital poster sites, is designed to raise awareness of Ginster’s focus on quality and local sourcing. Local farmers, who have supplied Ginsters for many years, feature in the posters which carry the strapline “Fans of Real Food”.

Kate Brown, Ginsters brand manager, said: “In research with consumers, it was clear that they are genuinely interested in what’s in the products they buy and where the ingredients come from to help in their purchase decisions – our poster campaign is designed to do just that. We are very proud of the fantastic quality, ingredients in our products sourced from local farms some of which are only 15 miles from our Bakery in Cornwall. Jeremy Oatey from Hay Farm in Cornwall supplies the Cornish vegetables in our pasties and features in one of the posters.”