Golden Wonder is relaunching the crisp brand with a new look and upgraded flavours. Salt levels have also been reduced across the range to meet FSA 2017 guidelines.
The relaunch will be supported by a TV campaign featuring the three hero flavours: Cheese & Onion, Salt & Vinegar and Sausage & Tomato as well as through digital and PR.
Matthew Smith, marketing director at Golden Wonder, said: “Golden Wonder is a great British brand with a loyal following who love our strong, distinctive flavours. Our new range is based on strong consumer insights that showed that there is demand for more fully-flavoured crisps.
“We are excited by the relaunch and are investing significantly with stronger flavours across the range, impactful new packaging and a heavyweight marketing campaign that includes a new TV advert in Scotland running from October to December that will be seen by 2 in 3 adults.”