More than 2,000 family cinema tickets will be up for grabs from Haribo this spring, as it unveils its biggest ever on-pack promotion.
The instant win campaign, offering family cinema tickets to be won every hour, will feature on special packs of Haribo Super Mix from the February 15 for a three-month period.
The promotional packs direct shoppers to a website where they can instantly discover if they have won by inputting a unique code found on the back of pack.
Alison Satterthwaite, brand manager for Haribo Super Mix, comments: “Super Mix kick-starts an exciting year for the Haribo brand, with our biggest on-pack campaign and a prize package that can be enjoyed by the whole family.
“Already a Haribo favourite, Super Mix is experiencing double digit growth. With the added incentive of winning tickets to see fantastic movies this spring, this treat is a must stock for retailers looking to add some excitement to their confectionery aisle.”
The promotion is available on 160g and also 220g £1 price-marked packs of Haribo Super Mix until the middle of May, and is being supported by a multi-channel campaign including PR and social activation. Retailer toolkits, which include posters and shelf barkers are also available.