Highland Spring is back on TV this spring, serving up a new campaign of tennis activity, with the launch of a £3m integrated campaign ‘Anywhere for Tennis’.
Building on last year’s ‘Everyone for Tennis’ campaign, the new campaign will include an on-pack promotion giving consumers the chance to win thousands of tennis sets, plus an active holiday.
The campaign and on-pack promotion will be showcased in an updated version of last year’s ‘Magic Carpet’ 30” TV advert, as well as featured in out of home media, digital and PR, with the goal of inspiring families to get active and adopt healthier hydration habits.
Karen Crowley, head of consumer marketing at Highland Spring Group, said: “Following the success of last year’s ‘Everyone for Tennis’ campaign, we’re determined to help even more families get active and spend time together, while adopting healthier hydration habits.
“We’re hoping the campaign can showcase how tennis can be played by anyone, any age, anywhere and at any time. Our best-selling 500ml PET bottle or 750ml sports cap bottles are perfect for those of us who are on-the-go and looking for natural, healthy hydration.”