Snacking brand Pladis has launched McVitie’s Jaffa Cakes Pocket Packs - a new product format for the brand that caters to the increasing demand from young adults for on-the-go consumption. Suitable for adult lunchboxes, the individual pocket packs contain three cakes in easy-to-carry packaging and are sold in a multipack of six.

The new packaging format is in line with insight that identified a demand among young adults for products that are convenient to drop into lunchboxes and consume on the move.

Kerry Owens, Pladis UK & Ireland marketing director for sweet, commented: “We constantly look for new ways to innovate our most popular products and ensure they cater for the needs of all our shoppers.

“Food ‘to go’ is a growing trend which our new McVitie’s Jaffa Cakes packaging format taps into, providing a convenient solution for portion control, portability as well as long-lasting freshness.”