product news: Jaffa Cakes go into new format

Snacking brand Pladis has launched McVitie’s Jaffa Cakes Pocket Packs - a new product format for the brand that caters to the increasing demand from young adults for on-the-go consumption. Suitable for adult lunchboxes, the individual pocket packs contain three cakes in easy-to-carry packaging and are sold in a multipack ...

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