This autumn Nestlé Confectionery’s flagship brand KitKat is launching two new products: the KitKat Bites sharing bag and KitKat Chunky Cookie Dough.
KitKat Chunky Cookie Dough is available now and sees KitKat Chunky combine with cookie dough for the first time this flavour has been seen in mainstream confectionery in the UK. The new bar has an RRP of 60p. The launch will be supported by a £1 million media campaign, focusing on social media and outdoor posters.
The 104g KitKat Bites sharing bag will be available from 14 September. It contains mini KitKat fingers and has an RRP of £1.59.
The new launch will benefit from heavyweight media support, with a £4m above-the-line advertising campaign that includes a bespoke 30 second TV ad, social media and POS support.
Haseeb Rahman, business unit head – KitKat and Biscuits, said: “KitKat is one of the UK’s favourite and most iconic chocolate brands, consequently new launches are certain to excite consumers and attract attention to the confectionery category in store.
“Both new products, KitKat Bites and KitKat Chunky Cookie Dough, are designed to target consumer trends which are happening right now and therefore appeal to a wide audience. Retailers looking to maximise sales should be sure to stock up as soon as possible to ensure consumers can’t miss them when the media campaigns launch and awareness is at its highest.”
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