Knorr is adding two new ranges to its portfolio: Concentrated Liquid Stock and Organic Stock Cubes. The new offerings are designed to help consumers quickly add rich flavour to their dishes.
Organic food is continuing to grow with one quarter of Europeans now willing to pay a premium for organic products. To tap into this consumer trend, Knorr has developed Organic Stock Cubes in Chicken and Vegetable variants, designed to attract health conscious shoppers to the category.
The new Knorr Concentrated Liquid Stock is set to provide consumers with a versatile, flexible and easy-to-pour stock product. Available in Chicken, Vegetarian and Rich Beef variants, Knorr Concentrated Liquid Stock can be used in a variety of ways ranging from brushing directly onto meats before barbecuing, to adding taste to stir-fry’s, or creating a rich stock base for flavoursome soups and casseroles.
Vanni Cataldi, Knorr marketing manager at Unilever UK, said: “At Knorr we are pleased to be continually updating our offering to meet consumer needs. We believe that everyone deserves rich flavour when it comes to food, which is why we have developed liquid stock and healthier stock cube propositions, so that no one has to compromise on great taste. As the leading stocks brand with the highest repeat purchase rate, we’re a trusted brand that attracts shoppers to the category and retailers can really capitalise on this.”
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