KP Snacks is introducing an all-star range this Christmas encompassing new flavours, fun festive shapes and the return of KP Nuts’ best-selling caddies. With festive sales of crisps, nuts and snacks worth £600m each December, the company is aiming to tap into this opportunity and boost sales this year with its all-new line up.
The company is re-introducing Christmas editions of its popular KP Nuts Caddy range across three loved flavours: Jumbo Salted Peanuts, Honey Roast peanuts and Dry Roasted peanuts. KP Nut caddies offer the perfect sharing solution with an RRP of £4.29.
New for 2015 is XL Crunchy Coated Sweet Chilli and Lemon flavour peanuts. Tapping into the ‘big eat’ experience and as the best-selling flavour in coated nuts, this on-trend sweet chilli variant is designed to attract a younger consumer into nuts at Christmas
As well as the extensive nuts range, two KP Snacks favourites will undergo a fun festive makeover – POM-BEAR Snowmen and Hula Hoops Stars will be available in packs of 120g and 210g at RRP of £2.19.
Ever popular Cheese Footballs are also back by popular demand this Christmas. The flavoursome bite-sized balls are a must-stock for retailers to maximum sales across this busy period.
Joining Cheese Footballs is new Salt and Vinegar Reindeer Bites; crunchy snack biscuits in a family favourite flavour.
Reindeer Bites will broaden the appeal of the KP Christmas snack caddy line up which now combines two growing family friendly flavours with fun, seasonal packaging.
Matt Collins, trading controller convenience, KP Snacks commented: “This Christmas we’re pleased to announce a range of all new snacks, as well as continuing our festive favourites that consumers know and love. Research shows that consumer spending is increasing year-on-year, so we know there is a huge opportunity for retailers to drive sales and profit at this vital time of year. The key to making the most of festive sales is planning early and stocking a strong range of quality, best-selling brands such as KP Nuts that act as signposts for the category.”