Lambrini has revealed a series of contemporary cocktail recipes, to take advantage of growing consumer demand for cocktails which can be made easily at home and with friends.
Lambrini’s new cocktail range represents the latest piece of summer activity for the brand, following the launch of Lambrini’s new heart-themed bottle design, which was distributed throughout the off trade from June.
The Fraise-Brini cocktail was created to capitalise on the popularity of the Strawberry flavour among Lambrini fans, and is blended with cranberry juice, fresh raspberries and strawberries, to create a smooth liquid to be served in a martini glass.
A number of new shareable serves have also been devised, including Brini Punch, made with both Lambrini Original and Strawberry, and Sangrini, featuring Lambrini Peach, orange liqueur and sweet vermouth.
As part of the brand’s summer activity, Lambrini embarked on a nationwide experiential and sampling campaign in August, taking in a number of major cities. The arrival of the #BringtheBrini tour to the brand’s hometown of Liverpool in September will see the addition of a mixologist, with Lambrini offering free cocktail master classes to recreate some of the new Lambrini cocktails.
Michelle Raworth, senior brand manager for Lambrini at Halewood International, commented: “Lambrini’s diverse range of flavours is perfect as a base for a range of popular cocktails to be enjoyed across multiple occasions. Combined with the new bottle design and website, we want Lambrini fans to engage with the brand and get creative with our range of flavours.
“Throughout our current consumer campaign, we are encouraging Lambrini fans to #BringTheBrini when enjoying the brand with friends, and share their experiences with us.”