Lucozade Sport is launching a new bottle design this August.

The new Lucozade Sport bottles will feature a textured grip and waist, making it easier to hold when on the move. Each flavour in the range will also showcase a different coloured cap to help stand out on shelf.

The new look is based on extensive research and aims to drive purchase intent through eye-catching colours and textures which reflect the contemporary world of sport and exercise.

Along with the new look, Lucozade Sport Lite has been rebranded to Lucozade Low Cal. The product, which contains just 50 Calories, aims to respond to consumer demands for lower calorie options.

The packaging refresh follows the brand’s announcement of its sponsorship of World Heavyweight Boxing Champion, Anthony Joshua, and will be supported by a £6m ATL and shopper campaign to get the nation moving in September.

Lucozade Sport head of marketing Steven Hind said: “We’re really excited about the new look Lucozade Sport bottles. It’s important that we stay up to date and give our loyal fan-base the best possible experience when using our drinks. We feel that the fresh innovative new look will help Lucozade Sport stand out on shelf and make it easier for people to find their favourite flavours.”

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