Mars Chocolate UK has unveiled its Snickers and Hazelnut bar, a new permanent addition to the Snickers brand.

It is launching the new variant as a single and four count multi-pack from 25th May, with green packaging designed to increase standout on shelf and differentiate from the standard bar.

Bep Dhaliwal, trade communications manager, Mars Chocolate UK, commented: “Snickers is currently the number two best selling single and number three multipack in the market. The combination of a best selling bar brand and NPD, which is the biggest driver of category growth, means that we believe Snickers and Hazelnut will be another winning formula.

“For maximum impact, ensure that the new bar is stocked next to Snickers standard and in addition to existing facings. Multifacing bestselling lines, such as Snickers, drives an additional 23% sales as they create standout and impact, allowing consumers to find the product more easily.”

The launch of the new Snickers and Hazelnut is being be supported by a £2m media investment comprising of a range of POS materials showcasing a new pioneering design including pre-filled units, dumpbins and counter top units as well as core TV coverage, and outdoor and online advertising to help retailers drive awareness and boost sales. The Snickers brand is also being supported by a £10.2m media spend throughout 2015.

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