Coca-Cola Enterprises (CCE) is investing in Monster Energy with the launch of a new summer Ibiza Rocks promotion and an extension to its multipack line-up, to encourage new consumers into the energy sector.
Monster Energy is giving shoppers the chance to celebrate 10 Years of Ibiza Rocks with a promotion to win two VIP tickets to the Ibiza Rocks Hotel in September. As official partner of Ibiza Rocks, the Monster Energy prize includes a four-night stay, gig tickets, a pool party and access to a private VIP area, flights and transfers.
Retailers will be able to highlight the promotion in-store with striking POS materials, including dumpbins, shelf strips and display units, available from this month until August. This communication, along with social media outreach, is intended to encourage consumers to register online to enter the competition at MonsterEnergy.com.
As part of CCE’s investment in the brand, Monster Energy will also be extending its current multipack range to grow future consumption sales, by launching popular Monster variants, The Doctor and Assault, in 4x500ml packs from 4 July.
The extension also includes a new Monster Energy multipack format for GB, an 8x500ml Monster Energy Green pack, available from 15 August.
Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “Monster is growing strongly and this new Ibiza Rocks promotion is a great opportunity for retailers to make the most of the brand’s success this summer, with a prize that resonates with our Monster Energy fans.
“With our multipacks performing well we recognise that there is potential for further growth in future consumption sales. This is why we are investing in three new multipacks, which can then be shared at home or taken out when needed.”
The Doctor and Assault 4x500ml Monster Energy multipacks will be available at an RRP of £3.99, and Monster Energy Green 8x500ml pack will be available at an RRP £7.79.