Britvic Soft Drinks has blended two fruits to create a new limited edition, J2O Garden Rose, which is a blend of apple, raspberry and rose flavours.
Available until August 2015, J2O Garden Rose will be supported via J2O brand social channels throughout spring and summer, disruptive point-of-sale and out of category visibility in-store, with the opportunity for retailers to cross-promote with alcohol and products associated with adult socialising occasions.
Jonathan Gatward, GB marketing director, Britvic Soft Drinks, commented: “We’re thrilled to see the launch of J2O Garden Rose, it’s a different flavour profile from the core J2O blends offering consumers a refreshing taste experience for spring and summer soft drink occasions.
“We’ve found limited editions can play a key role in attracting new consumers to the brand as well as retaining and re-engaging with existing consumers. The new blend is perfect for consumers looking for a different and refreshing drink, I would strongly encourage publicans and licensees looking for ways to broaden their soft drinks offering and stock new J2O Garden Rose as it is a great opportunity to maximise sales of soft drinks this summer.”
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