Quaker Oat So Simple is giving convenience retailers the opportunity to win a store makeover to attract shoppers across the winter season and maximise the hot breakfast sales opportunity.  The winning retailer will see their store transformed into a winter wonderland, making it an attraction and talking point in the run-up to Christmas for customers.

“We know that winter is a key time for the hot cereal segment, with consumers seeking a comforting, warming breakfast option,” comments Duncan McKay, Quaker marketing manager. “This latest activity from Quaker Oat So Simple will drive consumers into the winning store with exciting and enchanting in-store theatre, giving the winning retailer a fantastic opportunity to drive sales.”

Duncan McKay continues: “With 56% of breakfast occasions featuring Quaker, and Quaker Oat So Simple Pots delivering 37% of total hot cereals growth in the last three years, special 99p price-marked packs of Quaker Oat So Simple Pots can help drive further incremental sales this winter.”

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