Meat-free brand Quorn has renewed its partnership with the Lawn Tennis Association (LTA) for a further five years.
The partnership will see Quorn continue to be the title sponsor of the Quorn Family Tennis Cup, as well as sponsor of all LTA grass court events and sampling at The Queen’s Club Championships, where visitors can enjoy free Quorn samples, and take part in an interactive hub.
Quorn is also launching a partnership with the LTA High Performance Team specifically to test and research how mycoprotein, the main protein source used in all Quorn products, supports the growth of muscle mass and bioavailability of protein.
James Mercer, commercial director at the LTA, said: “We are delighted that Quorn will continue its partnership with the LTA and stay with our family of sponsors. The Quorn Family Tennis Cup is a strategic priority for British Tennis which has helped us to get more people playing tennis and we’re keen to understand the benefits of Quorn for elite sports performers.”
Peter Harrison, Quorn’s marketing director, said: “Our partnership with the LTA is very important to our Quorn vision, which is to provide food that is healthy for our families and the planet. We also want to understand the positive impact mycoprotein can have on the growth of muscle mass, so it’s truly exciting to be able to extend our work with Exeter University.”
The partnership forms part of Quorn’s £14m investment in the brand throughout 2018.