Richmond is aiming to add some festive cheer to the nation’s chillers this Christmas with the launch of its biggest ever Christmas campaign, including advertising, a Christmas packaging makeover, seasonal NPD and shopper activation.

Available nationwide now the new festive packaging will feature across key SKUs with the aim of inspiring and encouraging more seasonal uses for sausages, with packs containing festive-inspired recipes and Christmas serving suggestions.

To support the launch, the Richmond Peacekeeper will return to the nation’s TV screens in the run-up to Christmas to drive consumer awareness and engagement with Richmond.

Meanwhile, festive Richmond pork sausage meat – perfect for the annual turkey stuffing – will also be back in chillers.

“Our research at Kerry Foods shows that the month of December delivers significant uplift with Richmond thick sausages driving +18% more volume in December than any other month. We would encourage retailers to maximise Christmas theatre in-store with our Richmond branded recipe barkers and fins and, tap into the incremental sales that the occasion offers,” explained Joe Hunter, Richmond brand manager.