Britvic Soft Drinks has launched Robinsons Refresh’d, containing spring water mixed with real fruit, which is aimed at busy consumers looking for something different to drink immediately.
Available in three flavour combinations - Raspberry & Apple, Orange & Lime and Apple & Kiwi – Robinsons Refresh’d is intended to appeal to consumers looking for more interesting and lower sugar fruit drink options, with real fruit and no added sugar.
Kevin McNair, GB marketing director at Britvic, commented on the launch: “We know that Healthy Hydration is the fastest growing segment in soft drinks, so the opportunity for retailers to stock new innovative options in this area is clear.
“We’re bringing the trusted Robinsons brand name to an on-the-go audience with this exciting launch that is set to shake up the category. From our research, we know that Robinsons Refresh’d is the tastiest way for busy consumers to stay refreshed on-the-go, so retailers should stock up now to boost their soft drink sales with the latest innovation from this leading brand.”
The launch will be supported by a dedicated marketing investment including TV, OOH, digital and sampling activity. In-store activation materials and POS will also be available to customers to help drive visibility of the new launch and inspire purchase.
Robinsons Refresh’d is available in single 500ml PET bottles in cases of 12 and 24, including PMP formats. The suggested retail price is £1.29.