Skittles is teaming up with Xbox to offer consumers the chance to win an Xbox One with every promotional bag sold from early June until the end of the year.

An Xbox One console will be given away every day during the promotion period, as the brand aims to capitalise on the growing gaming trend in the UK.

Available from 8th June until the end of this year, a unique code will feature on packs of Skittles Fruits, Sours, Confused and Wild Berry flavours, on both the 55g individual bags and 174g sharing bags. After purchasing a promotional pack, consumers can then enter their unique code online and play a Skittles game to be in with a chance of winning. Free Skittles wallpaper will be available to download with every valid code entered.

Dan Newell, Wrigley Confections marketing manager commented: “With over 33.6 million active gamers in the UK, this partnership with Xbox represents a great opportunity to tap into this growing trend and to drive sales. Last year’s partnership was a huge success and helped increase the number of households purchasing Skittles in 2015 compared to the previous year. We expect this year’s on-pack promotion to be even bigger and more successful. Retailers should therefore ensure their range is well stocked in order to profit from this promotion.”

The launch will be supported by a new television advertising campaign which will run throughout the promotional period, as part of the brand’s multi-million pound investment for 2015. The promotion will also be supported by social media and accompanied by newly designed POS materials to drive impact and awareness in store.

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