Urban Eat has launched a limited-edition ‘summer special’ – the Coronation Chicken sandwich.
The iconic flavour, which was first invented for the Coronation banquet of Elizabeth II in 1953, is now a firm family favourite.
Isla Owen, senior marketing manager at Adelie Foods, said: “Lunch occasions represent a massive opportunity for outlets stocking chilled food-to-go. With more on offer than ever, it’s important to create an appealing food offering that stands out from the crowd, and we’re confident our new Coronation Chicken sandwich will do just that. Its bright seaside beach hut packaging will bring colour and a point of difference to chillers, helping retailers and operators to make the most of lunchtime sales.”
Urban Eat is investing £400,000 in marketing activity this year, with a focus on becoming the go-to brand for quality food-to-go. This includes a new selection of bespoke pos material for every channel and a new website.
The Coronation Chicken sandwich is available until August 20.