Sunmagic, which produces a range of 100% pure fruit juice, smoothies and juice drinks, is launching a three-week radio advertising campaign with Capital FM, to support its soft drinks partnership with The Hobbit: The Battle of the Five Armies, which was released in the UK & Ireland on 12 December.
The campaign will encourage listeners to watch The Hobbit: The Battle of the Five Armies, while also urging them to visit Sunmagic’s Facebook page for a chance to win a trip to Warner Brothers’ Studio in LA.
The ad also makes consumers aware of Sunmagic’s new 500ml bottles of Cherry & Apple, and Apple, Mint and White Grape Juice Drinks and encourages trial.
The Sunmagic radio activity coincides with a heavyweight media campaign by Warner Bros. Sunmagic is also supporting the partnership through a series of adverts within the consumer press, including the top-selling TV titles and major women’s weeklies.
Razin Ali, Sunmagic’s brand manager, says: “We are extremely excited to be launching our Hobbit-themed radio campaign. The three-week campaign will make listeners aware of our partnership with The Hobbit: the Battle of the Five Armies, while also encouraging them to try our delicious range of 100% pure fruit juices, smoothies and juice drinks.
“The radio campaign will also draw attention to the new flavours within our 500ml bottle range: Cherry & Apple, and Apple, Mint and White Grape Juice Drinks. The drinks are available to all channels of the trade and have already proven to be extremely popular with trade and consumers alike.”
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