Britvic Soft Drinks has launched a new marketing campaign for Tango on TV and online to reinforce the message that ‘Tango is back’.
The campaign focuses on the unique experience that every sip of Tango provides with a Tango fan describing the taste sensation as ‘the five stages of tang’.
As well as being aired on TV, the creative will be shared via VoD and will be complemented by a social media campaign across Facebook, Twitter and YouTube.
Jo Spencer, brand director at Britvic, commented: “Following on from the launch of Tango Blood Orange earlier in the year, we are very excited to be rolling out the new Tango campaign and drive talk ability about this fantastic iconic British brand. Our considerable investment in this campaign shows our commitment to supporting Tango and further driving consumer appeal and sales.”