Tic Tac is set to benefit from an above-the-line campaign spanning TV and VOD, as part of Ferrero’s continued brand support. The major investment will support a rebrand campaign, including new packaging across all formats and flavours from January.

In addition, Tic Tac will introduce two new products next month; Mint Rush and Winter Warmers limited edition flavours, with bespoke POS suites available to order.

Mint Rush is launching following insight that 55% of sugar confectionery shoppers consume mint flavours. The new variant consists of a combination of two intense pills; Smooth Mint and Fresh Rush.

Winter Warmers Incorporate a twist on the core classics flavours, being made up of Sweet Mint and Spicy Orange.

Levi Boorer, customer development director at Ferrero, commented: “We know our target consumers have a great affinity with Tic Tac and this year, in true Ferrero style, we are making a heavyweight investment to support the brand ensuring Tic Tac is completely unmissable at every touchpoint.”

“In addition, Tic Tac has a great range of flavours that cater for multiple tastes and we’re excited to announce the launch of two new flavours that are sure to recruit new shoppers to the brand. As with all Ferrero products, we want to make sure retailers know how to stock Tic Tac and to make the most out of their Tic Tac sales, we recommend retailers treat newcomers as incremental SKUs to the core range.”

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