Velvet Comfort is launching a big campaign to drive trial among more than a million households to mark the brand’s re-launch.

New and improved Velvet Comfort has three layers of embossed tissue, providing consumers with the perfect balance of softness and strength.

More than 1.6 million households will get to experience it for themselves with free two-roll promotional packs delivered to people’s homes across the country between now and Christmas – reaching over 10% of families in the UK.

Alongside this, Velvet Comfort’s upgrade will be supported with a new TV campaign which features Velvet’s quality message at the heart of the story. The advert will reach over 12 million families by Christmas.

The campaign will also be supported with radio, digital and in-store media focused on encouraging shoppers to trial the new product.

Velvet senior brand manager, Charlotte Parrish, said: “We are really excited about all of the upcoming developments for Velvet and the end of 2016 looks set to be huge for the brand.

“Not only have we improved Velvet Comfort to give consumers the perfect balance of softness and strength, but we are giving more than a million households the chance to experience it for free with our innovative sampling campaign, a first for the brand.”