Tyrrells has announced the launch of its first TV advertising campaign.
The brand intends to spend £2.5m on media before the end of 2017 with video on demand, outdoor and social media supporting the TV advertising. The advertising will run until the end of November.
The campaign sees the introduction of a new tag-line; “It’s absurd what we do before Tyrrells gets to you”.
Adam Draper, marketing drector at Tyrrells, said: “As our first ever TV advert, we wanted to bring to life the quirky and irreverent nature of the Tyrrells brand but also explain why our crisps taste so absurdly good. We hope that this TVC will tell our Tyrrells story in a way that entertains and ultimately convinces people to go out and try our fantastic hand-cooked crisps.”