The soft drink brand Vimto is set to push its ’no added sugar’ portfolio across its core Vimto and Vimto Remix offering with a nationwide trade marketing initiative, including POS, in-depot displays, coupons at till point, and online advertising.

The activity is designed to drive trial, supporting retailers to tap into the growing trend for low and no added sugar-soft drinks.

Ed Jones, customer and trade marketing manager, commented: “We know that as many as 54% of consumers are looking for low sugar in their purchases, however no added sugar only accounts for 21% of the soft drinks range stocked in impulse.

“This goes to show the scale of the opportunity, and we recommend that retailers and wholesalers stock up on Vimto No Added Sugar original and Vimto Remix to meet the growing demand.”

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