Werther’s Sugar Free is launching a £4m national TV campaign this January to remind shoppers that they can still treat themselves to the taste of Werther’s Original, with the reassurance of no sugar and fewer calories.

“We’ve had significant success with our most recent TV advertising,” said Andy Mutton, managing drector of Storck UK, owner of the Werther’s brand.

“Following our 2017 TV campaign, the rate of sale for our Sugar Free Butter Candy increased by 30%, and we’re expecting a similar response to the latest campaign, especially given the timing.

“January is a recognised detox month when we restore the balance after the indulgent festive season. Combine that with the number of New Year’s resolutions to live a more balanced lifestyle and we believe that sugar-free options will be a popular choice for shoppers who still want to treat themselves.”

Werther’s Sugar Free is being supported with POS, including clip strips, dump bins, walk in FSDU, wholesale strips and bus stops, tom provide impact in the store and drive volume.

The product is available in 80g bags with an RRP of £1.37, and flip top boxes with an RRP of £0.88.