Wrigley is combining two flavours from its £35m Skittles candy portfolio to create a new limited edition flavour combination.
Skittles Fruits and Sours combines a mix of flavours from Skittles Fruits and Skittles Crazy Sours. Strawberry, Blackcurrant and Lime flavours from Skittles Fruits have been mixed with Sour Pineapple, Sour Raspberry and Sour Mandarin from Skittles Crazy Sours.
The new combination is available in singles (55g), hanging bags (125g) and sharing pouches (174g). Price-marked pack (PMP) versions of the 55g (49p RRP) and 125g (£1 RRP) bags will also be available.
To coincide with the launch of Skittles Fruits and Sours, the brand will be returning to TV screens with the advert featuring a rainbow eating giraffe and the strap line ‘Discover the Rainbow, Taste the Rainbow’.
The advert will run for 26 weeks and form part of the brand’s multi-million pound investment for 2017, which is also being supported with bespoke digital activity across social media platforms, and in depot with dedicated POS material.
Dan Newell, Wrigley confections marketing manager, commented: “We’re extremely excited to combine two of our best performing Skittles variants to create a brand new product packed full of consumers’ favourite flavours.
“Containing Skittles from both sides of the rainbow, consumers will enjoy the mix of fruit and sour candy to create a brand new taste sensation. The launch of the mixed bag will also offer retailers with a brand new Skittles concept to engage consumers at the start of 2017 and in turn help boost sugar confectionery sales.”
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