Yazoo is revamping the packaging of Yazoo Kids.
While the recipe remains the same, the new packaging highlights the goodness of milk and the flavours. The redesign calls out benefits including being a source of calcium, protein and containing Vitamin B2.
Every bottle has illustrations of strawberries, bananas and chunks of chocolate to ensure stand-out on shelf.
Richard Duplock, marketing manager at Yazoo, said: “Children are already enjoying Yazoo – it’s a £2.9m brand. Now with the new packaging and name we’ll be helping more parents recognise what a great snack it is, at less than 100 calories per 200ml bottle. Yazoo Kids has been created using clever technology to include only the sugars naturally found in milk.
“Yazoo Kids is great for children on the inside, but now it’s great for parents on the outside too. We know that health is high on family’s agenda, so we’ve redesigned our packaging to give shoppers peace of mind. We’re also expecting to introduce new consumers to the category with this product, so that more people can enjoy the great taste of Yazoo.”
Yazoo Kids is available in 200ml multipacks and a 200ml single serve format.