As a worldwide partner of Rugby World Cup 2015, Heineken is searching for 48 fans from across the globe to win a once-in-a-lifetime opportunity to open a match by attending the official coin toss prior to kick off.
As well as this, Heineken will be producing social content offering an alternative perspective on Rugby World Cup 2015 from the Heineken Rugby Legends. Heading the campaign is a ’who’s who’ of international rugby legends, led by ex-All Black superstar Jonah Lomu and former England captain Will Carling.
During the Tournament, Heineken will offer fans around the world the chance to take part in the Heineken Rugby Studio; a digital show that will air across social media. Hosted by Will Carling, the content will feature Heineken’s Legends as well as a number of special guests, who will offer opinion and an irreverent look at the major talking points of Rugby World Cup 2015, with fans able to be a part of the action via #ItsYourCall. Heineken’s sponsorship is supported by a global media campaign with Jonah Lomu appearing in a TV commercial themed around the official coin toss.
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