Cadbury is giving consumers the chance to take part in the road trip of a lifetime this autumn, with its Win a Banger promotion.

One winner will win a banger to take part in the “Barmy to Barcelona” Wacky Rally, driving from Lille to Barcelona and taking part with a friend. The promotion also has more than 5,000 prizes a day, including “banging tunes” to download from Amazon, bangers and mash at Mitchell and Butlers establishments, a trip to Bangor in Wales and a million free bars.

Consumers enter via the Cadbury website.

The promotion will run across Cadbury Twirl, Cadbury Wispa, Cadbury Double Decker, Cadbury Boost, Cadbury Wispa Gold and Cadbury Starbar, Cadbury Wispa Double Decker and Cadbury Boost Duo packs. Win a Banger follows Cadbury’s Unwrap Joy earlier this year, and will be supported with £0.5m marketing investment, including PR, social media and high-profile in-store activity specifically for the impulse channel.

Sandra Ferreira, brand manager for Cadbury, said: “We hope to really excite our target consumers by offering a bonus boost with their afternoon treat. We’re capitalising on their desire for unforgettable experiences, shared passions and an energetic lifestyle with a unique headline prize and thousands of additional chances to win to encourage both impulse and repeat purchases.

“We expect demand to be high, with impactful POS and packaging to drive awareness in store, so retailers should stock up in advance to make the most of the opportunity.”

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