Mondelēz International is bringing its portfolio of brands together in a new promotion – “Happy Summer Dayz”.
By entering a barcode from any participating product at www.happysummerdayz.co.uk, consumers will be entered into a daily draw for the chance to win a day out for their family – and to give a day out to their choice of charity: Make A Wish, Barnardo’s or Variety.
The promotion will run across categories, on Mondelēz International products including Cadbury chocolate bags, blocks and bars, Carte Noire, Tassimo, Kenco, Kenco Millicano, Barny, Belvita, Mikado, Oreo, Ritz, Bassetts, Maynards, Cadbury Eclairs, The Natural Confectionery Co. and Trebor.
Happy Summer Dayz will be supported by an investment of more than £0.7m, including outdoor and a link-up with Global Radio, from 9th July to 27th August.
Sally Fisher, customer development controller at Mondelēz International, said: “Summer is a feel-good time of year – but sometimes it can be hard to find new activities for families to get out about and enjoy the sun together. We’re helping lucky winners to bring joy to their summer moments – and to some really worthy causes for families who are going through difficult times.
“With significant marketing support, we expect awareness to be very high among consumers. This means retailers have a fantastic opportunity to make the most of the opportunity to drive sales across all categories with some of the world’s biggest brands.”