Mondelēz International is launching its first ever cross-brand candy promotion this summer, giving consumers the opportunity to ‘Win Nothing But Fun’ across its Maynards, Bassetts and the Natural Confectionery Company portfolios.
Win Nothing But Fun offers money-off rewards and family prizes ranging from giant outdoor games, trampolines and high tea, to Ferrari driving, European weekends away, and Northern Lights experiences – all designed to offer something for everyone in a mix of physical and experiential prize options.
After revealing the code behind the promotional sticker and entering it at the promotion’s website, consumers can find out whether they have won a money-off reward, or their choice of prize from 10 carefully tailored options within their winning tier.
Every promotional pack will have a winning code, aiming to drive brand awareness, trial and repeat purchase across 32 products within the Mondelēz International portfolio.
The promotion will run from 21st July, and will be supported by a full suite of POS to encourage impulse purchase and provide in-store standout as well as digital and trade PR support.
Pippa Lewis, assistant brand manager for Candy UK at Mondelez International, said: “We are extremely excited to be launching the first ever cross-brand promotion within bagged candy. The summer period is the perfect time to drive family fun through relevant and fun prizes – and best of all, there’s something for everyone.
“We have carefully tailored the prizes within each tier to give consumers full flexibility and choice so they can be enjoyed personally or as a gift, and those winning money off rewards will be encouraged to try again for one of the 7,200 fantastic prizes.
“The Win Nothing But Fun Every Day promotion is bold and fun to help retailers make a big impact. The magenta pink ensures absolute cut through and drives the personality of three much-loved brands.”