Mondelēz is revamping its Belvita Breakfast singles range with strawberry duo crunch and honey & nut variants replacing yogurt crunch and milk & cereals.
According to Kantar data, honey & nut is the number one driver of consumer breakfast biscuits growth, providing a more enticing offer for small store shoppers in a portion pack ideal for breakfast on the go.
Belvita Breakfast was launched four years ago and has continued to lead the segment, with a total value of £56m and growing (Nielsen). The brand will be supported by a £7m marketing investment including TV and sampling activity.
Susan Nash, trade communications manager at Mondelēz International, said: “Belvita Breakfast is a pioneering product and has seen huge success since its launch, and we’re continuing to drive growth through investment and innovation in the range across all channels.
“We’re updating our single-serve range to make sure independent retailers get the most out of the UK’s top healthy biscuit and to provide the most exciting range for shoppers.”