Ritter Sport UK & IRE is launching two new 100g flavoured bars this autumn: Ritter Sport Salted Caramel and Ritter Sport Orange.
The Salted Caramel bar contains salted caramel crisps and crunchy caramel pieces smothered in the brand’s creamy milk chocolate, while Orange is made from dark chocolate, wrapped around a zesty orange fondant filling.
The launch is being supported with a six-figure, 360-degree marketing campaign – the UK business’s biggest to date – with two day-time television celebrities kicking things off as part of a cheeky social media campaign (@RitterSportUK on Instagram and @RitterSport on Facebook). ‘Start your love affair with the square’ centres around the new Salted Caramel and Orange varieties, with Ritter Sport daring shoppers to grab a bar and fall in love with the brand. The campaign aims to introduce more middle-aged women to the brand.
Benedict Daniels, Ritter Sport UK & IRE managing director, said: “With our biggest campaign to date, spearheaded by two brilliant female celebrities, I am convinced more consumers than ever before will discover, try and fall in love with our quality chocolate. We’re confident that the new Ritter Sport Salted Caramel and Orange bars, which rivals established brands, will kick start ‘a love affair with the square’ as more consumers are introduced to the brand. For retail customers, these launches create a great opportunity to stock premium versions of these staple and much-loved flavours, all year round.”
Both bars are already listed in BP forecourts, Bestway and Dhamecha wholesalers.
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