The giveaway is being run to celebrate Gallaher's latest on-pack trade activity. This will give retailers the chance to win a share of £40,000-worth of Sony electrical equipment when they purchase special outers of Hamlet cigars.

The on-pack activity, which provides retailers with the chance to win LCD TVs, camcorders, digital cameras and MP3 players, is running on special packs of Hamlet 5s, 10s and variety pack (10 x Hamlet Fine 5s, 5 x Hamlet Fine 10s and 25 x Hamlet singles) outers throughout Christmas.

Hamlet is the UK's number one cigar. Christmas is the key selling period for cigars and with more than 440 prizes up for grabs, Gallaher says retailers should take advantage of this latest activity and make sure they stock up with Hamlet.

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