Kingfisher Beer Europe has been rebranded as Kingfisher Drinks. The company was set up over 30 years ago to distribute India’s number one beer, Kingfisher, to the UK and throughout Europe. However, in the last few years the business has been through an evolution and the name no longer feels relevant to its commercial scope.
Firstly, the company’s portfolio is no longer restricted to beer with Peacock Cider, Makai Spiced Rum and 5 Walla Cream Liqueur all important strategic brands. Secondly, the company’s footprint extends far beyond Europe, exporting across the world to markets in North America, South America, Africa and the Middle East. However, Kingfisher Beer remains the flagship brand and, as one of the world’s most popular beers, provides the company with great prestige and awareness.
While the name has changed, the company insists its ethos has not, and it will continue to supply customers and ultimately consumers with a selection of high quality, differentiated drinks brands.
Kingfisher Drinks portfolio of brands includes Sagres from Portugal, Yeastie Boys from New Zealand and its more recent addition, the super-premium Japanese lager, Sapporo.
Shaun Goode, chief operating officer at Kingfisher Drinks, said: “This rebrand is the latest step for a company that has been rapidly evolving since 2016. Outside of the name change, the new visual identity gives us a more contemporary feel that helps tell our story of global discovery.”
