Craft: Small is widely seen as good in alcohol at the moment, so much so that big global players have been busy buying up smaller players. In boutique gin, Pernod Ricard UK has taken a majority stake in Monkey 47 gin, Beam Suntory has bought Sipsmith and Campari has swallowed up Bulldog, while in beer AB-Inbev has bought craft brewers Goose Island in the US and Camden Town in the UK.
Collaboration: Where producers used to keep their recipes and skills closely guarded secrets, there’s a new mood of sharing and mentoring among modern brewers and distillers. In beer, the annual Rainbow Project pairs seven UK microbrewers with counterparts in the US to work on brews. Other recent tie-ups include beer maker Innis & Gunn linking with Teeling Irish whiskey for a barrel-aged stout while collaborative projects have also seen rock bands such as Status Quo partnering with brewers.
Local: A worldwide trend for consumer interest in local products has played out in drinks with hundreds of brewing start-ups, a clutch of new cider makers coming on to the market and cities such as Liverpool and Edinburgh each having their own gin brands.