Chupa Chups Pinkis, soft, mallowy jelly sweets in a striking pink hue, bounced onto retailers’ shelves last month.
The lattest addition to the Chupa Chups jelly sweets range, Pinkis combine a “uniquely fluffy texture” with a “vibrant strawberry flavour”.
Priced at £1.25 and available in price-marked packs, Chupa Chups deliver on value and taste, two critical drivers of the category, Chupa Chups says.
Chupa Chups brand manager Kim McMahon says: “Chupa Chups is already known for bringing fun and flavour to confectionery, and, with Pinkis, we’re taking that playful spirit to a whole new level.”
She adds: ”We’ve seen huge momentum behind the jellies range and this launch builds on that with something completely fresh.”
