Retailers have until midnight tonight (May 13) to stake their claim to be recognised as one of the UK’s top petrol retailing businesses in this year’s Forecourt Trader Awards.
With nearly 30 categories up for grabs, there are plenty reasons to try to get your hands on one of the accolades.
Here, according to some of our 2024 winnners, are 10 of them:
It’s a well done to staff: Parkfoot Spar, managing director David Charman – winner of the Best Customer Service category
”In many ways this is the best award to win because my staff work tirelessly 24 hours a day, 365 days a year, and they work for things like this. It will be one of the proudest moments for them.”
It helps you stand out from the crowd: Penny on the Move, Crosby Moor Service Station – Best site for Northen England up to 4mlpa
”Like all businesses we need customers and we feel that given the choice customers would prefer to visit award-winning, industry leading companies. We use the awards we win to help differentiate us from our competitors. They are external validation of our quality, reliability and the fact that we can be trusted to deliver. All factors that all important to all our stakeholders, not just our customers. In short we feel that winning awards helps to establish us as an industry leader that our partners, prospective partners, customers and high quality employees will all want to be part of.”
It boosts links with the locality: Eurospar Linn Road, Larne, Northern Ireland – Best Community Engagement
“I’ve heard from staff and customers about how much it means to them to have been part of our jouney. They are proud to have an award winning shop in their community, and staff morale has definitely been boosted even further.”
It recognises your efforts to achieve excellence: MFG Thanet Way, Faversham, Kent – Best Site for London and the South East over 4mlpa
“It is the pinnacle of our industry to win a Forecourt Trader award, and to win one is great confirmation that you have attained a fantastic level of standards and service, and something you should be really proud of your achievement in winning.”
It boosts your reputation in the industry: Woodman Service Station, Leeds – Best Drinks and Coffee Outlet
”Winning a Forecourt Trader Award is a tremendous achievement for our team. It not only acknowledges the hard work we put in every day, but also strengthens our reputation in the industry. The award has already boosted morale and motivated us to continue striving for excellence. We highly encourage other businesses to enter. It’s a great opportunity to showcase your efforts and be part of an inspiring community of professionals.”
It’s a source of inspiration: Shell Cobham, Surrey – Best Motorway Services
”Winning a Forecourt Trader award for the seventh time as a Shell retailer is a remarkable achievement that highlights our unwavering commitment to excellence in the industry. Each win inspires us to push boundaries further, deepen our connections within the community, and strive for even greater heights in everything we do. We’re incredibly proud of this accomplishment and motivated to keep delivering the best experience possible for our customers.”
It gives a sense of pride: Centra Foxes Glen, Dunmurry, Belfast – Best site in Northern Ireland over 4mlpa
”The store is a one-stop shop where customers can refuel and get all their essentials at great value alongside a comprehensive range. The team work extremely hard to provide the community and on the go customers with the best in modern convenience retailing and excellent service, and to be recognised as the best in the industry in Northern Ireland is testament to their commitment and gives us immense pride.”
Sometimes it’s an unexpected surprise: Tom Highland, managing director of the Highland Group – Special Recognition Award
”I didn’t expect to win with all of the big hitters in the category. We are a relatively small chain with five sites, and it’s nice to be recognised for the investment we have made and innovation we have introduced into the business.”
It’s a way of pomoting the business: Maxol Service Station, Edenderry, Northern Ireland – managers Sharon and John Bailey – Best site in Northern Ireland over 4mlpa
”We told everyone that we’ve won the award on our Facebook page, and advertised it on the site, and the team had a drink on us.”
Re-affirming business decisions: Ascona Springfield Road – Best site in Scotland up to 4mlpa
”There has been a huge amount of work and effort put into the site to make it what it is today. To be recognised throughout the industry as the best site in Scotland is a huge achievement that we are both very proud of. It has given the team a real boost as well.”
All finalists are invited to the awards presentation and dinner on Thursday, October 9 2025 at Park Plaza, Westminster Bridge, London.
Tickets for the black tie event are £340, and tables of 10 can be booked at £3,400.
How to enter
Go to the awards website
For further information and assistance contact Rebecca George on 01293 610422 or at Rebecca.george@wrbm.com
Make sure you get your entries in by the deadline: Tuesday May 13, 2025.
