Out-of-home media owner Admedia will be launching its new large format digital-screen network –Admedia Nexus – across major UK motorway service areas.

Admedia Nexus launches with 16 full motion D-48 screens, positioned to target millions of drivers using the motorways connecting the UK’s top 20 conurbations.

Admedia says the Nexus screens provide an additional touchpoint, complementing its existing six sheets and A3 washroom panels, enabling advertisers to dominate the motorway service areas nationwide.

It adds: “Nexus uses cutting edge digital technology allowing advertisers to take advantage of dominant locations and long dwell times in motorway service areas. This maximises the opportunity for interaction, including delivering augmented reality and social media amplification.

“Admedia Nexus will be live in time for the busy Easter period when motorway services see a significant increase in footfall. As a key stopping point for millions of motorists each week, motorway service areas attract a range of key audiences including family, SME, travel & tourism, entertainment & leisure, motoring and CTN. 

Phil Daniel, Admedia’s managing director of sales and marketing, commented: “With 20 years of experience in motorway service area advertising, we are thrilled to launch the next stage of our digital evolution. Whether brands are looking to target family, motoring or SME audiences, Admedia Nexus captures and interacts with millions of visitors each week through the dominant positioning and flexibility of cutting edge full motion technology.”

Admedia’s founder and chairman, Johnny Naggar said: “We are delighted to launch Nexus, a state of the art digital screen network that uniquely complements our portfolio of six sheets and A3 washroom panels throughout the UK’s motorway service areas. This network was developed to respond to the market’s calls for dynamic and creative digital solutions targeting our audiences across the UK.”