E-cigarette company blu (UK) is rolling out blu branded tobacco gantry shutters.

There will be over 10,000 shutters available nationwide and they will highlight the blu e-cigarette range and liquid flavours.

Jenni Roberts, category & shopper marketing controller at blu (UK), comments: “At blu UK we are committed to providing a high level of support to retailers nationwide. With the shutters down on tobacco gantries, this is the perfect time for retailers to highlight their e-cigarette offering.

“With smokers continuing to explore alternatives to traditional tobacco products, using the tobacco gantry shutters to highlight an e-cigarette offering only increases the visibility of a growing category and helps retailers capitalise on the lucrative sales opportunity that e-cigs present.”

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