More than 3,400 customers are now using a pocket-sized barcode scanner launched by Palmer and Harvey last December 2011 to make its online ordering offer easier for retailers.
Richard Hayhoe, marketing director at the wholesale firm, said: ’"The barcode scanner has gone down a storm, particularly with customers who might not have epos data and have relied on brochures. We’ve heard that some customers used to spend up to seven hours a week going through brochures and placing their orders, now many retailers are completing their ordering in around 10 minutes.
"This is a quick and easy way to replenish stock, freeing up time for retailers to spend in their stores. Because it’s so easy, retailers are ordering more. We’re seeing online customers spending 29% more than offline customers."