EasyCoffee has forged an alliance with London-based Yoyo, the mobile payment and loyalty marketing platform, to provide a new app-based payment and loyalty solution. Yoyo will build and roll out an easyCoffee payment and loyalty app experience, which will provide customers with: secure, straight-through mobile payment; automated easyCoffee loyalty accumulation; instant rewards redemption and voucher sharing; and digital receipt collection.

In 2016 easyCoffee opened its first shops in central London and is now targeting the forecourt sector. The coffee chain plans to open 200 new shops by 2021.

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