Kalibrate Technologies (formerly KSS Fuels), a provider of software-based products and services to the petroleum retail industry, has strengthened its executive management team with the appointment of Douglas Henderson as senior vice-president of marketing.

Kalibrate says Henderson brings experience in driving revenue and gross margin expansion, leading sales and marketing organisations to achieve high-growth targets and develop and implement actionable strategic plans.

With close to 20 years’ experience in strategic solution marketing for software and technology companies focused on the fuel and convenience retail industry, Henderson will lead the development and execution of Kalibrate’s global corporate and solution marketing strategies.

He will be responsible for building brand awareness, creating demand generation programs, sharpening go-to-market strategies and defining solution investments. Henderson comes to Kalibrate from NCR Corporation, where he served as vice president of sales for the North America petroleum and convenience retail division.

Chief executive Bob Stein said: “We’re delighted to welcome Douglas to the Kalibrate team as we strengthen our sales and marketing efforts. With a deep understanding of the fuel and convenience retail industry, Douglas has a proven record of success in defining and executing marketing strategies on a worldwide basis. Douglas is a talented executive who brings energy, expertise and the unique perspective that our demanding industry requires.

“The board and I look forward to working with Douglas to define and execute our strategic marketing initiatives and innovation investments that will support the next phase of our growth.”

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