PriceAdvantage, an American fuel price management software company and division of Skyline Products, is expanding to serve clients in Europe. Its expansion includes software enhancements designed to support the unique needs of European fuel marketers as well as the addition of dedicated sales and support staff.

Skyline Products CEO, Chip Stadjuhar, said: "In this global economy, fuel marketers realise that the best solution to their unique fuel marketing needs might be found outside their region. In addition, software companies such as ours provide hosted/SaaS solutions which make licensing global solutions easy and affordable."

Market feedback proved that ease of use and affordability are not the only criteria fuel marketers use when selecting fuel pricing software. Allison Wroe, PriceAdvantage director of marketing, explained: "We’ve learned that retailers want more than just software. They want a partner who responds to their needs quickly and who is honest and transparent with their pricing. That is something that makes PriceAdvantage unique. We are not a huge consulting firm. We are singularly focused on providing fuel pricing software that meets our customers’ needs now and provides the flexibility to support their growth."

To support that promise of rapid customer response and a strategic partnership, PriceAdvantage has added Stuart Dudman as business development manager for Europe. Dudman, who has experience as a solutions engineer in both software and fuel pricing industries, is based in London.

PriceAdvantage software allows fuel marketers to gather competitor prices, replacement costs, historical data, store specific/market insight as well as leverage economic modelling to determine and push new fuel prices.

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